MATTIE SEMI PERMANENT - AMETHYST 210ML

Amethyst is a deep, expressive purple inspired by gemstone tones. It adds intensity and character: a bold violet on light bases, a soft luminous reflection on darker hair.

Mattie Amethyst is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.

On light blonde or pre-lightened hair Amethyst shows vivid and true to shade. On darker hair it gives a subtle Amethyst reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.

• Intense, opaque colour, visible for up to approximately 14 washes on light hair
• Ready to use, no developer needed
• Free from ammonia, peroxide, PPD and parabens
• 100% vegan and cruelty free
• Conditioning cream formula: hair feels soft, glossy and beautifully scented
• XXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness

How to use

1. Start with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.
2. Apply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.
3. Leave on for 20 to 40 minutes. More time gives a deeper, more intense result.
4. Rinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.

Good to know

• Do a strand test first to see how the shade takes on your hair and how it fades.
• Want a softer, pastel version? Mix Amethyst with Mattie Pastel Mixer before applying.
• Use Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.

Do a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.